Graham's cooks up promotion with Nick Nairn
Graham’s The Family Dairy has teamed up with TV chef and entrepreneur Nick Nairn to launch its first on-pack promotion.
Throughout June and July 2008, Graham’s customers will have the chance to win one of 40 full days at the Nick Nairn Cook School. Also up for grabs will be 100 copies of the new Cook School Book. The book is an indispensable guide to cooking for everyone from toast burners to soufflé kings and is packed full of tips, techniques and delicious recipes.
The promotion will feature on Graham’s whole, semi-skimmed and skimmed milk and its organic semi-skimmed two pint, which accounts for 80 per cent of all organic milk sales. The partnership will also be promoted via specially created pages on both Graham’s and Nick Nairn’s websites
Commenting on the partnership, Robert Graham, managing director of Graham’s The Family Dairy, said: “Nick is a popular and well-respected figure and is viewed as something of an ambassador for fresh Scottish produce, so having him feature on our packaging is a real coup for us.
“We believe it is an indication of the quality of our products and look forward to working in synergy with Nick to ensure that more Scots become aware of, and ultimately introduce the best Scotland has to offer into their diets.”
Nick Nairn added: “The basic philosophy taught at the Cook School centres around using the best produce, which is why we use Graham’s products every day. All our produce is sourced with great care and for us it has to be the best in its class. Graham’s supreme standard range certainly falls within this bracket.”
In addition to appearing on pack, Nick will also make a special guest appearance at the Graham’s stand at this year’s Royal Highland Show on Sunday 22 June. A further space at the Cook School will be raffled at the event to raise money for the Children’s Hospice Association Scotland (CHAS), Graham’s nominated charity.
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Notes to editors:
Established in 1939, Graham’s The Family Dairy produces 360,000 pints of milk per day, employs 270 staff and is run by managing director Robert Graham, grandson of the dairy’s founder.
The bulk of Graham’s business continues to be in milk – whole, semi-skimmed and skimmed – but the company also produces a variety of award-winning dairy products, including the salted and unsalted butter, single and double cream, Jersey milk and cream, as well as organic milk and cream and Scotland’s only organic butter.
The company is a key participant and funding partner of the ongoing Scottish Dairy Marketing Company “White Stuff Milk Moustache” promotion.
The Nick Nairn Cook School is the UK’s leading cookery school, inspiring more home cooks per year than any other institution. The Nick Nairn Cook School book has been two years in the making and was released on 2 April 2008.
Issued by:
Ross Nisbet
3x1 Public Relations
0141 221 0707
Last Update : 09 May 2008