Highland Spring encourages cycling enthusiasts to get active
Highland Spring, the leading UK produced brand of bottled water, is going for gold this autumn and encouraging consumers to get on their bikes with an exciting new on-pack promotion – Get in Gear With Chris Hoy.
On shelf throughout October and November, the promotion supports the brand’s sponsorship of the quadruple Olympic gold medallist and offers four lucky families the chance to win a money-can’t-buy coaching session with Sir Chris at The Manchester Velodrome and a set of bikes for the whole family.
Secondary prizes take the form of 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.
To enter the free prize draw, consumers can register via text message or on the dedicated micro-site at www.getingearwithchris.com
The promotion will feature on the majority of Highland Spring retail packs available from all major multiples. Sally Stanley, marketing director at Highland Spring commented: “Highland Spring is a long standing supporter of British sport and is committed to reinforcing the health benefits of good hydration during sport. Sir Chris Hoy is a world class athlete and a truly inspirational role model for British children. Our new on-pack promotion provides the chance for our lucky winners to enjoy a once in a lifetime experience to receive coaching advice from Scotland's most successful Olympian at Britain's foremost cycling venue “
Highland Spring is official bottled water supplier to Sir Chris Hoy as he competes and trains around the world.
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Last Update : 07 October 2009