Second year of British Soap Awards sponsorship
For the second year, Highland Spring is broadcast sponsor of one of the country’s top entertainment events – The British Soap Awards.
As official broadcast sponsor, the UK’s leading produced brand of bottled water, will show specially created idents at the beginning and end of each commercial break during the show on Wednesday 7 June, reaching a massive six million viewers.
Presented by Phillip Schofield and Fern Britton, the awards are set to be as exciting as ever. EastEnders, Coronation Street, Hollyoaks, Emmerdale and Doctors will all be hoping for the coveted award of Best British Soap.
Highland Spring’s idents have been created by Glasgow agency merle. They feature a series of creatures, at home on Highland Spring’s organic land, performing memorable scenes in a spoof soap opera style
Paul Condron, marketing manager for Highland Spring said: “The British Soap Awards are one of the most celebrated events in TV and provide us with a great opportunity to profile our brand on a national platform. We’ve invested heavily in a new marketing campaign for 2008 and this sponsorship, together with a number of other high-profile activities, reinforces our position as the UK’s leading bottled water producer.”
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Issued by:
Alison Downs/Sarah Ormerod
3x1 Public Relations
T: 0141 221 0707
Last Update : 09 May 2008