3×1 digital marketing news – 15 June 2018
15 June 2018
A selection of digital marketing news highlights curated by the 3×1 team.
The seventh annual Digital News Report has found there has been a decline in the number of people indicating they use Facebook as a news source. Younger audiences are more likely to use WhatsApp, Instagram and Snapchat for news and information. In other words, a switch towards more personal and private spaces.
BBC News remains the most trusted news brand in the UK, followed by ITV News, Channel 4 News and regional and local newspapers.
Only 23 per cent trust news as posted on social networks.
The main timeline now includes a new “happening now” module that puts breaking news stories at the top plus “personalized news” based on your interests (or Twitter’s idea of your interests). Tapping into one of the events will bring up a separate timeline dedicated to that particular event, with relevant tweets, photos, and videos highlighted.
A dedicated page called “memories” is being introduced, where you can reflect on the moments you’ve shared with family and friends over the years. The page is essentially an expanded collection of familiar Facebook features, like “On This Day,” which lets you look back on this date last year and the years prior, as well as other memory recaps and memories you’ve shared with friends.
Selected advertisers can now add a shopping bag icon to their Instagram Stories that will display more details about the featured product. According to the platform, 33 percent of users said they were more interested in a brand or product after seeing it on Instagram Stories.
Instagram confirmed it has decided against the idea of alerting users when a screenshot is taken of their story. Back in February this feature was spotted in testing, which was shared by multiple users on Twitter.
New details about Google’s spam fighting efforts revealed that more than 80% of hacked sites have been detected and removed from search results. The search giant plans to continue its efforts by working directly with popular content management systems to fight back against those who compromise forums and comment sections with spam.
Facebook has implemented a new feedback system which may result in businesses being banned from advertising if they cannot maintain an acceptable level of customer satisfaction.
Customers can now send feedback directly to Facebook about their experiences with businesses. A short one-tap survey will be available after a user completes a purchase that was initiated through a Facebook ad.