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3×1 digital marketing news – 9 March 2018

9 March 2018

Digital marketing news highlights curated by the 3×1 team.

Social Media
Facebook gives more than 50 publishers access to ‘Breaking News’

Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a small group of local and national publishers the ability to include a “Breaking News” label on their stories, starting today.

Read more at: Marketing Land

Advertising/SEO
Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser.

Read more at: Marketing Land

Video/Social Media
YouTube Studio moving out of beta with 3 new metrics & redesigned dashboard

After limiting the amount of analytics in its demographic data report last week, YouTube announced it is giving creators three new metrics to help measure how videos are performing. The site is also launching a redesigned reporting dashboard and will be moving its YouTube Studio out of beta to be the default hub for creators.

Read more at: Tech Crunch

Advertising/Social Media
UK watchdog wants disclosure rules for political ads on social media

The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening.

Read more at: Tech Crunch

SEO
Google is Developing Web Standards for Instant Loading Non-AMP Content

Google is taking what it learned from AMP and developing web standards that will allow non-AMP content to load instantly. Content developed using this new set of web standards will appear in certain areas of Google Search, such as the Top Stories carousel.

Read more at:Search Engine Journal

 

 

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