3x1 Blog

3×1 digital marketing news – 16 March 2018

16 March 2018

Digital marketing news highlights curated by the 3×1 team.

SEO
Google Confirms Algorithm Update Occurred Last Week

Google has confirmed that a broad core algorithm update was released last week. This is the type of update that occurs several times per year, Google says, which could bring one or more changes to search results.

Social/ Advertising
UK watchdog wants disclosure rules for political ads on social media

The UK’s data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to understand why and how it is happening.

Email
Email marketing report: Email volume was up 18% in 2017

Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more.

Social Media
Hootsuite nabs $50M in growth capital for its social media management platform, passes 16M customers

Hootsuite has raised a round of growth funding to expand its horizons. Hootsuite, the Vacouver-based social media management company that counts some 16 million businesses as customers, said today that it has raised $50 million in growth capita.

Social/ Advertising
Reddit introduces native promoted post ads in its mobile apps

Reddit announced the launch of native promoted posts for its mobile apps on Wednesday. The company said in an email to advertisers that its apps are the most popular way its 330 million monthly active users access Reddit content on mobile, and they now account for 41 percent of time spent on Reddit across all platforms.

 

 

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