Sustainable Seafood
Promoting a sustainable future for the seafood industry is a priority for Seafish and for those it represents – especially across their flagship consumer campaigns - the Fish & Chip Shop of the Year competition and Seafood Fortnight.
For the 2007 awards we encouraged judges to introduce sustainability criteria to the fish and chip awards. Encouragingly most winning shops have a sustainable sourcing policy and are knowledgeable and passionate about eco-fishing and its impact on the environment.
“Twice a week” is the message of Seafood Fortnight which encourages people to eat seafood responsibly. Consumers are increasingly focusing on traceability, therefore we encourage people to ask where fish comes from and eco-friendly celebrity chefs are chosen to endorse the promotion.