Highland Spring
Bottled water sales are booming. Nearly 60 per cent of adults drink bottled water, making it the second most popular soft drink.
With consumers becoming increasingly health conscious and demanding natural products from a trusted source, Highland Spring’s Scottish provenance and natural purity are promoted as key assets.
Organic food has become mainstream. With 68% of shoppers influenced by ethical credentials, our PR campaign promotes the brand’s organic pedigree since Highland Spring was the first British bottled water to be awarded organic status for its catchment area by the Soil Association.
As the leading UK produced brand of bottled water and No1 kids’ brand, media relations activity centres around promoting a healthy active lifestyle. With a strong sports sponsorship portfolio, Highland Spring is committed to forging the link between active sport and good hydration.
Sporting role models such as tennis ace Andy Murray, are used as ambassadors to inspire school children and young people to adopt healthier drinking habits.
Highland Spring has been championing healthier drinking for kids since it pioneered the first bottled water for kids in 2001. Despite its growth in popularity, British children still don’t drink enough water.
Worryingly some 68% of children drink one or more glasses of carbonates a day, despite the fact that 90% are aware that a can of cola contains about 10 spoonfuls of sugar and 98% believe this is unhealthy and may cause tooth decay.