Kids' Water
Highland Spring for Kids is the UK’s number one children’s bottled water. Available in still and sparkling, the water comes in 330ml bottles, ideal for lunchboxes and on the go.
The company has been championing healthier drinking for kids since it pioneered the first bottled water for children in 2001. Despite its growth in popularity, British children still don’t drink enough water.
Worryingly some 68% of children drink one or more glasses of carbonates a day, despite the fact that 90% are aware that a can of cola contains about 10 spoonfuls of sugar and 98% believe this is unhealthy and may cause tooth decay.
The PR campaign encourages parents and children to recognise the importance of staying hydrated, especially during sport. High profile media nutritionists such as GMTV’s Juliette Kellow are regularly used to provide factsheets and quotes on the importance of hydration in children. Sporting role models such as tennis ace Andy Murray, are also used as ambassadors to inspire school children and young people to adopt healthier drinking habits.
With the source of food and drink products so important for consumers, Highland Spring’s PR campaign promotes the brand’s organic credentials, assuring parents of a pure and natural refreshment for their children.
Key media highlights have included: Hello!, Prima, Family Circle, BBC Good Food, Fresh, delicious and Olive.