Highland Spring
With consumers becoming increasingly health conscious and demanding natural products from a trusted source, Highland Spring’s Scottish provenance and natural purity are promoted as key assets.
As the UK’s leading producer of bottled water and No1 kids’ brand, media relations activity centres around promoting a healthy active lifestyle.
With a strong sports sponsorship portfolio, Highland Spring is committed to forging the link between active sport and good hydration. For example sporting role models such as tennis ace Andy Murray, are used as ambassadors to inspire school children and young people to adopt healthier drinking habits.
Highland Spring has championed healthier drinking for kids since it pioneered the first bottled water for kids in 2001. Despite its growth in popularity, British children still don’t drink enough water.
Nearly 60 per cent of adults drink bottled water, making it the second most popular soft drink. But worryingly 68% of children drink one or more glasses of carbonates a day, despite 90% of them are aware that a can of cola contains about 8-10 spoonfuls of sugar and 98% believe this is unhealthy and may cause tooth decay.