The Joy of Shops
Based in Dundee, Overgate is Tayside’s most innovative fashion and lifestyle destination - a unique shopping experience, with over 60 high street retailers on two floors in a stunning architectural setting.
3x1 is involved with establishing Overgate as one of Scotland’s leading retail destinations – reflected by the opening of the largest New Look store in Scotland in 2007.
Overgate is a strong supporter of recycling and waste awareness and is on a mission to become one of Scotland’s most environmentally friendly shopping centres.
In 2006 Overgate’s new advertising campaign ‘The Joy of Shops’ was launched and focused on the centre as an indulgent and luxurious place to shop. 3x1 supported the brand launch using photography of a former Miss Scotland posing with striking red re-usable Overgate shopping bags.
As well as day-to-day PR and new store openings, 3x1 is involved in organising events including golf master-classes, fashion and beauty shows and Easter and Christmas campaigns.