BUPA Edinburgh Great Run
3x1 was appointed to raise awareness of Edinburgh 10k event to help encourage entries and generate media interest.
Case studies of runners and their reasons for taking part were made available to media and 3x1 arranged for photo opportunities with event supporters including; three ex-Miss Scotland’s, former rugby international Gregor Townsend, Scottish model Chris Capaldi and club mascots from Hibs, Hearts, Edinburgh Capitals and Kilmarnock FC.
Results included strong media/ picture coverage, and 7,500 runners took part in the 4 May event.