CIPR Grand Prix win for 3x1
3x1 takes top consumer spot
8 June 2007
Glasgow-based 3x1 Public Relations, Scottish Consultancy Team of the Year, won Best Consumer Campaign at the prestigious CIPR President’s National Grand Prix in London last night (7 June).
The award was given in recognition of 3x1’s work for Highland Spring’s Running for Breast Cancer Care campaign.
As part of the campaign, 3x1 director Cameron Grant ran the New York marathon alongside GMTV presenter Lorraine Kelly and Martin Bain, CEO of Rangers Football Club. Overall, £200,000 was raised for the charity.
Julie McGarvey, campaign director said: “This was a once-in-a-lifetime PR experience. We were utterly passionate about helping Highland Spring maximise its fundraising efforts for the charity, as we have first-hand experience of witnessing the impact of this dreadful disease on the wife of our colleague Cameron Grant who bravely ran the marathon three months after her death from breast cancer.”
The win comes on the back of a successful year for 3x1. It is also the only Scottish agency to be nominated in the national CIPR Excellence awards. The agency’s ‘Driving to Win’ campaign for The Scottish Institute of Sport Foundation, has been shortlisted in the not-for profit category of the awards in London on 3 July.
Last year it scooped the gong for Consultancy Team of the Year at the CIPR Pride awards Scotland 2006/07, as well as winning Best Consumer Campaign for its Running for Breast Cancer Care campaign (Highland Spring) and Best Use of Media Relations.
Notes to editors:
1. The CIPR is the Chartered Institute of Public Relations
2. 3x1 was co-founded on 1 January 2001 by Julie McGarvey and Cameron Grant.
3. 3x1 is included in PR Week’s annual top 150 PR consultancies (April 2007) and was nominated by them as the ‘ones to watch’ in 2006.
4. Major clients include Highland Spring, First ScotRail, Baxters Food Group, McGrigors LLP, Macdonald Hotels, Investors in People, Seafish, Scottish Friendly and The Scottish Institute of Sport Foundation.
Ends
For further information:
Laura McGinness / Ross Nisbet
3x1 Public Relations
Tel: 0141 221 0707
Last Update : 07 January 2008
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