PR agency in Scotland, public affairs, digital PR, media training, media relations, social media marketing, Glasgow, Edinburgh, Aberdeen and London

Public Relations


One of Britain’s best-loved authors Michael Rosen today launched a campaign yesterday to encourage families across Britain to enjoy their local woodland and bring it to life through the magic of storytelling. The Highland Spring Forest Fairytales campaign in partnership with The Woodland Trust hopes to inspire people to get out and about this autumn and use magical woodland settings to create their own tales and memories.

Families were treated to an enchanting reading of former Children’s Laureate Michael’s classic book We’re Going on a Bear Hunt at the launch event before trying their hand at their own bear hunt through Highgate Wood in London. Downloadable resources and tips have been created to help parents and grandparents inspire youngsters to use their imaginations while exploring the great outdoors.

As part of the Forest Fairytales campaign the UK’s No 1 bottled water brand is creating the Nation’s Biggest Fairytale. Michael has provided the first line but what happens next is up to the Great British public. Budding authors and imaginative Tweeters are being asked to visit or search @HSfairytale to play their part in creating the tale.

Highland Spring is committed to supporting the Woodland Trust’s aim to create, protect and nurture Britain’s precious indigenous woodlands.

Michael said “What better setting for a fantastic story than the woods? From climbing the tree branches to the sound of the rustling leaves, the forest can be a den, a spaceship, a whole new magical land. Anything you want it to be if you just use your imagination!”

Andrea McQuaid, head of brand marketing for Highland Spring said “Enchanted houses nestled deep among the trees, handsome princes dashing across the forest floor - so many of our best loved fairytales are set in the magic of the woods. So what better way to encourage families to make the most of the fabulous woodland we are lucky enough to have up and down the country?

“We want families to really explore and enjoy their local woodland, once they are feeling inspired they can even contribute to the Nation’s Biggest Fairytale.”

Graham Blight, head of people engagement at the Woodland Trust, said:

“Woods make a great free family day out and can help your child develop so many skills beyond learning about nature. They provide freedom for children to explore, play, learn and burn off energy in the fresh air.”

For more information, to download resources and take part in the Nation’s Biggest Fairytale please visit or search @HSfairytale 

Michael Rosen

Posted on 21/10/2013

Story of the Day

Team GB Para-cyclist Announced as Ambassador for Inverness Airport’s Popular Midnight Runway Run

Inverness Airport has announced British para-cyclist, Karen Darke, as ambassador for the annual ‘R...