Archive

Google Analytics has been the de facto tool for tracking and reporting against website user data since it was first launched in 2005. Its most recent iteration, Google Analytics 4, finally replaced its predecessor (Universal Analytics) in July 2023.   Google Analytics 4 offers a powerful feature set and, unlike the previous ...

2022 is when my career started. After graduating from Queen Margaret University, I spent some time travelling around Italy and the USA. When I got back to Edinburgh, I started applying for jobs not knowing what I really wanted to do.   After a month, my former placements supervisor told me that ...

The World Economic Forum has informed the world of its annual risk report findings which highlighted what to expect over the next two to 10 years.   The Global Risk Report explores some of the most severe risks we may face over the next decade, against a backdrop of technological advancements, economic ...

The public relations and communication industry is constantly evolving and where there is change, there are opportunities. From growing teams, to restructuring agency models to mergers and acquisitions, this brings a wealth of opportunity.   Our mindset is a fundamental part of how we will progress through the industry. Getting out of ...

2024 is set to be a bumper election year with, for the first time ever, the UK, US and Europe all holding major elections. Globally there will be a total of 76 countries going to the polls, meaning over 4 billion people will cast their vote. However, only 43 out ...

The Chancellor delivered the 2023 Autumn Statement this week, 22 November, following a damaging month for the Conservative Party. During this chaotic period, we saw Suella Braverman sacked, and the Government’s flagship policy to send immigrants to Rwanda deemed unlawful by the Supreme Court. In the reshuffle following the home ...

Yesterday (6 November) was the first OpenAI developer conference, Open AI DevDay, and major updates to ChatGPT have been announced. Over the weekend, leaked updates were the main source of discussion in industry social media groups and I was keeping my eye on some of the emerging topics.   The conference pages ...

The transition into autumn is a tough reality for many, as we say goodbye to the summer and welcome in the colder and darker evenings.   But as we begin to embrace the new season with warm jumpers and pumpkin spice lattes, this can only mean one thing... Halloween and Christmas are ...

Just when you think you’ve got to grips with the latest social media update, a new one is just around the corner. Lately you may have seen several messages pop up in your Instagram notifications saying “@username invites you to join their Broadcast Channel”, which no doubt has raised a ...

As communicators, we are fascinated by the concept of ‘communities’ and recognise it as a fundamental part of our work. It’s key that we identify and understand our target audiences in order to find ways to effectively engage with them; whether it’s through traditional PR and media relations, or digital ...