PPC - pay per click advertising.
Every click is a potential customer
PPC advertising offers the opportunity to attract highly relevant visitors to your website. The biggest challenge is balancing the cost of acquisition to maintain a positive return.
Drive instant traffic with PPC
Our in-house PPC team can tailor the messaging and ad creative to suit your brand and campaigns to ensure we are maximising every interaction we have with your audience. From creating relevant ads to optimising landing page content, our paid search specialists can:
- Keyword research
- Automatic bidding strategies
- Ad creation and optimisation
- Landing page optimisation
Conversions are king
Our approach involves setting up a series of trackable micro and macro conversions on your website that we can use to measure the success of your campaigns. These could be tracked contact forms, email links, call links or even checkout buttons. By measuring and optimising for conversions we can ensure that your business is receiving maximum return on your advertising spend.