Consumer brand building.
Creative PR activity can make brilliant brands even better
Our consumer experience is second to none – from global brand leaders and Scottish icons to new kids on the block, we’ve launched products, driven sales and changed behaviour.
Building brilliant brands
A consistent, strategic, long-term approach is needed to make people try and buy products and change their habits. Whether it’s choosing a new brand, increasing consumption or growing penetration, PR can help influence buyer behaviour.
Sampling, press trips, experiential activity, promotions, sponsorship and marketing partnerships are amplified by creative social media and digital activity to drive brand awareness and sales.
Motivating behaviour change
Our work on social marketing campaigns has had proven results. We take an insights-driven approach to ensure we understand the barriers to behaviour change and create plans that use persuasive communications and accessible information to help consumers overcome these.
Analysing how our often hard-to-reach audiences consume information is key and we tailor our approach to channels and content accordingly. Creative activations help cut through the myriad of public information consumers face every day to motivate change.