Our media-savvy team knows how to make news and break news
Media relations still remains core to many PR campaigns and our news-savvy team is adept at identifying opportunities for positive coverage in today’s ever-evolving press.
The way we consume media may be changing but the influence they can hold over public opinion, political preferences and purchasing power continues to hold strong. From tabloids to trade press, we mine our network of contacts to ensure your stories are put in front of the most relevant journalists.
Tailor made media tactics
We tailor content and messages for different channels to maximise the reach and impact of coverage, whether its engaging videos, inspiring case studies or striking photography. Targeted news-generation, features, competitions, thought leadership and profile pieces across print and online press mean the right audiences reading about our clients’ products and services.
Monitoring the media landscape
Media monitoring is a key part of any PR campaign and our teams horizon scan every day to track trends, opportunities and threats across multiple sources to ensure we are on top of the news agenda. Being fleet of foot to react to and capitalise on emerging stories keeps our clients in the headlines for all the right reasons.